Maslow's hierarchy of needs

Maslow's hierarchy of needs

           
         I had learned  “ Maslow's hierarchy of needs” . It was new knowledge for me. Maslow's hierarchy of needs was often portrayed in the shape of a pyramid, with the largest and most fundamental levels of needs at the bottom, and the need for self-actualization at the top; moreover, it was one of the first theories as a basis for understanding consumers' motives for action. Maslow's hierarchy can be divided into five main elements such as basic needs, safety, belonging, ego-status and self -actualization. Beside all company had used “ Maslow's hierarchy of needs” to analyze about consumer needs and their buying habits. So it will help to produce or develop correctly goods.

        After that , I took part in discussion about “What do we think the brand that we go for is what on “Maslow’s Hierarchy of needs”?.

         In my view, Body Glove was loyalty brand that sold both men and women apparel. Body Glove had many competitors such as AIIZ and LACOSTLE. I thought that consumers, who purchased Body Glove's goods, had two needs that were belonging and ego-status. I had notice from style, quality, price and design. All goods were prominent. It can respond consumer needs. All goods had prominent goods.